Forge

End-To-End Product Management Tool

A project planning and management workspace that helps teams organize work, manage deliverables, and track progress through one streamlined experience.

Overview

Connected Project Planning and Execution Workflow

Forge is a project planning and management platform designed for growing teams managing complex work across multiple projects into one centralized experience.

I designed core experiences across AI-assisted planning, work tracking, deliverable management, and project visibility—helping users move from getting started to managing day-to-day execution and understanding overall project health.

Role

Product Designer

Timeline

May 2024 - Apr 2026

Overview

Connected Project Planning and Execution Workflow

Forge is a project planning and management platform designed for growing teams managing complex work across multiple projects into one centralized experience.

I designed core experiences across AI-assisted planning, work tracking, deliverable management, and project visibility—helping users move from getting started to managing day-to-day execution and understanding overall project health.

Role

Product Designer

Timeline

May 2024 - Apr 2026

Final Peek

Problem (Data Insights & User Feedback)

Complex Tools, Fragmented Work

Traditionally, project planning and management often happened across different tools, forcing teams to piece together information as work moved forward. Switching between platforms made it easy to lose context and harder to see what needed attention.

The core challenge wasn’t a lack of tools. It was creating one connected workflow from project setup through execution and progress tracking.

Design Goals

Streamlined Experience

The goal was to make it easier for users to move from getting started, to organizing and managing work, handling the details, and keeping track of overall project progress without losing context.

Solutions

Start Projects with AI Plan

Users can upload existing project files and let AI generate a structured set of deliverables based on the content provided. This gives teams a faster starting point while still allowing them to review and refine the plan before moving into execution.

Manage Work from Multiple Views

Forge lets users switch between List, Kanban, and Sheet views without changing the underlying project data. This gives users more flexibility while keeping updates and progress consistent across the project.

Intuitive Functionality Hierarchy

Deliverable details bring the information users need to act—status, assignee, timeline, activity, files, comments, and more—into one focused view. Users can move into the details of a task without losing sight of where it sits within the larger project.

Browse Project Health at a Glance

The project dashboard brings progress, deliverable status, timeline, and team allocation into one view. It helps teams quickly see how work is going, what needs attention, and where to focus next.

Mobile Experience

Designed Across Devices

I also designed the Forge mobile app to make project information more accessible beyond the desktop experience. It gives users an easy way to check progress, review work, and stay connected to their projects anytime, anywhere.

Design System

Built for Consistency and Scale

I created a shared design system to keep the Forge experience consistent across the product. It also made it easier to design, iterate, and ship new features as the product continued to evolve and scale.

Impact

$10M+

Seed Funding

100+

Paying SMB/Startup Customers

Paying SMB/Startup Customers

22%

Increase in Activation Rate

Increase in Activation Rate

30%

Increase in Feature Engagement

Copyright: © 2026 Elaine Wu

Copyright: © 2026 Elaine Wu

Copyright: © 2026 Elaine Wu